To build powerful and inspiring business strategies to guide our clients in any part of the world towards sustained demand growth through their brands.
Our track record and obsession is on delivering results.
Invest in the people and the organization to unlock growth by developing the skills in consumer insight, brand building and business analysis. Enable the organization behind culture change, processes and tools to develop competitive advantages to fuel sustainable growth.
Be your business advisory growth board by periodically reviewing the business and its strategy effectiveness, results and landscape changes to ensure validity of strategy, anticipate challenges and curse correct or revamp strategy if necessary.
We anchor an ambition and define growth objectives for the business.
We design the key strategies to reach growth objectives.
We establish priorities for action and define a plan to reach destination.
A team of game changers and creators that embrace each project as their own.
"FARO’s work was great in all aspects. They built a model that is helping us everyday in the creation of a strong brand."
"For Choice Hotels the value added created by FARO is undoubtedly a solid base to help our growth for the future."
“All the partners at FARO have an entreprenurial drive that they perfectly know how to embed in a corporate setting of an international company without losing the swift-and nimbleness that comes with it.”
"FARO does not stop helping until making sure that their work has a real actionable utility for our specific needs and reality.
Silver Mouse - OXXO
Bronze Rusia nos hará héroes - Tecate
Silver - Campañas producto y servicio Box cena, callejón, cine - Tecate
Bronze - Drinks Alcoholics Bing Bang - Tecate
Gran Effie & Gold - Sustained Sucess - Te hace falta ver más Bax 2015 - 2017 Tecate
Bronze - Drinks Alcoholics - Te hace falta ver más Bax 2017 - Tecate
Gold Glass Lion - "Violencia de Género" for Tecate Beer
Silver in Film - “Violencia de Género” for Tecate Beer
Grand Prixs Campaña Integrada - “Te hace falta ver más Box”.
Gold in Audiovisual - Campaña Somos Box “Te hace falta ver más Box”.
Gold in Audiovisual - Campaña Somos Futbol “¿Quién no?”
Gold in Audiovisual - Somos Futbol “¿Quién no?”
Gold in Mobile & Digital - Stallone Case “Te hace falta ver más Box”
Silver in Public Relations - Stallone Case “Te hace falta ver más Box”
Silver in Audiovisual - Somos Futbol “¿Quién no?”
Gold “Caballeros del Futbol” for Tecate Beer.
Best Integrated campaign of an independent agency "Caballeros del Futbol" for Tecate Beer.
Best Campaign for Heineken - "Caballeros del Futbol" for Tecate Beer.
Gold in film, Bronze in Content and Social Media - "Somos box" campaign for Tecate Beer.
Member and sole representative in Mexico of the global network of independent agencies LOCAL PLANET.
Agency with the highest growth in the last three years in Mexico according to Merca2.0
Jesus leads the practices of Business Growth Strategy and Capability Development. He has led consultancy projects across 5 industries in 7 markets and more than 20 clients. Jesus has worked for more than 20 years in marketing, commercial roles and now in consulting with a proven track record of results in total business growth.
Before joining Faro, Jesus worked in P&G in different leading marketing and commercial roles in Mexico, Venezuela and the US working in local, regional and global positions. Jesus was Global Franchise Director for the Fabric Softener category and Marketing and Commercial Director for P&G Mexico in his last assignments.
Arturo leads the practice of Shopper Marketing, Trade Marketing and Retail. He has led consultancy projects for clients like Pfizer, Farmacias Guadalajara, Oxxo, Pepsico, 7 Eleven, Holcim Ecuador, Librerías Gandhi, Compañía Cervecera de Nicaragua and Supermercados La Antorcha in Honduras among others in México y Central America. Arturo has worked for more than 25 years in commercial and retail roles, and business consultancy, helping his clients to improve sales and margins through powerful commercial strategies executed at the point of sale.
Before joining Faro, Arturo worked in FEMSA and Heineken in leading roles in Marketing, Trade Marketing, Sales and Retail. Arturo was Managing Director of the SIX chain (with more than 13,000 stores) in his last assignment.
Miguel leads the practice of Marketing Strategy. He has led consultancy projects for clientes like Sigma, Axtel, Comex, Bacardi, Central Cervecera de Colombia, CCU, Heineken, Cervecería Centroamericana, Sukarne, Baskin Robbins, ING, Alsea, Choice Hotels, Whirlpool, Pfizer, Aguas Danone de Argentina among others in Mexico, US, United Kingdom, Guatemala, Colombia and Argentina. Miguel has worked for more than 20 years in marketing roles and business consultancy consistently helping his clients to grow their business through their brands.
Before joining Faro, Miguel worked in P&G and Heineken in different leading marketing roles in Mexico and Venezuela working on local, regional and global positions. Miguel was CMO for Heineken Mexico in his last assignment.
Jorge Luis leads the Advisory for Growth practice. As an advisor, he has been linked to enabling different companies to elevate their governance and operation standards.
Before joining FARO, Jorge Luis was CEO for Femsa Cerveza and Deputy President for Heineken Americas. He has, more than 12 years, experience as board memeber, being Chairman or Vice-Chairman for Mexican and Latinamerican listed and private corporations. He supports non-profit organizations and "start-ups" to enable entrepreneurship and social value generation in different fields: micro financing, health care, biotechnology, IT services and consulting services
Macarena co-leads, plans and manges projects, identifying the business and marketing needs of each client to provide specific solutions. She has worked in consulting for 2 years in a variety of industries from FMCG's to e-commerce.
Before joining the Faro, Macarena worked for Nutrisa, part of Grupo Herdez, in the Marketing team leading the strategic management of private labels and part of the innovation portfolio.
Mariana is a project manager in Faro, responsible for co-leading, planning and keeping the projects in rhythm; In addition to detecting the specific needs of each client to provide marketing solutions and unlock growth.
Before joining Faro, Mariana worked at A.C. Nielsen in the area of customer service, in charge of analyzing information to generate relevant insights and strategic opportunities for her main clients, among which are: Bimbo, Kellogg`s, SCA, etc.
Mariana Huerta serves as Head of Office in Faro since 2017, is responsible for the operation and procedures of the offices.
Before joining Faro, Mariana Huerta was part of the Management team of the Object Museum of Mexico City.
Sarahí supervises and manages the projects that are under its competence to make them more efficient. In addition to analyzing the key business needs of our customers to enhance their growth by providing strategic planning or marketing solutions.
Before joining Faro, Sarahí was part of the ASO (Assorment and space optimization) and Customer Service team at Nielsen.
Ursula is Project Managment in Faro, co-leads, manages and ensures that projects progress in time and form, in addition to detecting specific needs of each client to provide marketing solutions. He has worked in Faro for 2 years.
Before joining Faro, Ursula worked in companies such as Coca Cola Femsa, Banorte and GNP, in areas such as Revenue Management, Portfolio Quality or Strategic Planning, having among its functions to analyze indicators to maximize the profitability of products, generation of models to minimize risks, financial project management, proposal of monitoring indicators for projects, among others.